El Señor de los Cielos

Art Direction, Campaign

Overview

Taking charge of the entire creative spectrum, we curated the visual identity for Season 9 of El Señor de Los Cielos on Telemundo. From the conceptual vision to photography, key art, promotional package, teaser trailer, media buy, Out-of-Home advertising, social, CRM, omnichannel, and cross-channel symphony promotion to experiential activations, our team orchestrated every design asset of the campaign.

CLIENT
Telemundo
Year
2023 - 24
credit
Chris Williams, Eduardo Perez, Ricardo Hernandez, Vivian Galianena

Concept

Tasked with the challenge of setting a compelling visual tone for El Señor de Los Cielos Season 9, our our focus was on fostering audience intrigue, aiming to deliver an immersive experience that mirrored the intensity of the storyline encapsulated by the tagline, "The Beast Returns."

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Style Guide

Results

The visual identity we crafted for El Señor de Los Cielos Season 9, successfully immersed viewers in the dramatic narrative. The cohesive look and feel, spanning promotional materials, graphics, and overall aesthetics, contributed to the heightened anticipation and engagement of the audience as they experienced the return of the show's compelling storyline.

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